ELF COSMETICS

 Here is some backgroujd information about E.L.F Cosmetics for those who are not familiar with the brand.

Launched in New York and guided by American celebrity and beauty professional Scott-Vincent Borba (the man behind Hard Candy’s cosmetics line) e.l.f. Cosmetics burst onto the beauty scene in June 2004 with the mission to provide customers with quality cosmetics at low prices. Today, revolutionary cosmetics brand e.l.f., continues to enable makeup lovers to enjoy and experiment with makeup without sacrificing their budget.

People often ask how e.l.f. are able to provide their customers with such fantastic products, most for as little as £1.50. By sourcing the best ingredients at competitive prices, and by using the internet for branding rather than higher-priced advertising media e.l.f are able to pass the savings on to their customers providing them with some of the highest quality, low cost cosmetics on the market today.

e.l.f continues to revoloutionise the beauty industry, turning heads away from more expensive brands with its unique approach. A favourite of some of the industries most influential Beauty Editors and customers alike, e.l.f.’s community and following continues to grow.

e.l.f. arrived on British shores with it’s much anticipated launch on 27th November 2007 and is run by Welsh brother and sister team, Neil Phillips and Jo Westlake from e.l.f. UK’s HQ in sunny Swansea!!

I had first noticed this brand on my travels within the US quite a few years back. I had to travel every year to the US to make sure I renewed my greencard. I can not say that I love all of their products as I have not tried their whole range however for the few products that I have tried, I can say that ELF is a worth getting your hands on!!!

Also keep a look out online for their discount offers! I am quite sure after they gain massive brand awareness here in the UK, there will not be huge discount offers.

Thank you ELF cosmetics =)